Marketing & Selling Your Handmade Jewelry

Vicki Lareau

The Green Light

Early in my career as a designer, I was passionate about my work.  Although I had family responsibilities, which I prioritized, many of my remaining hours would be spent thinking about and creating jewelry.  During this period, I would view findings and tool catalogs, have serious discussions with other designers, and attend workshops and classes, hoping to make it all happen.  Recognition and sales was the name of the game. 

And “happen” it did, but slowly. This book, “Marketing and Selling Your Handmade Jewelry” would have paved the way for a much smoother

ride.  No heavy equipment is needed to get one down to the business of “marketing.”  Author discusses in depth the first steps one must take to make the red light turn to green.  She points out the importance of building a portfolio, pricing, selling both wholesale and retail, and most important of all “marketing.”

Unless we want to be idling behind a “red” light for the rest of our careers, this book helps direct us on our journey.  No GPS is needed!